![](\"http:\/\/create.adobe.com\/content\/microsites\/inspire\/2017\/8\/21\/what_s_a_picture_worth_images_text_and_logos\/_jcr_content\/article-marquee.img.jpg\/1503347557192.jpg\")
<\/a><\/p>\nThese days, many large brands have complex identity systems that may include both image-only logos and combination logos that include a letter mark or word mark.<\/em><\/p>\n Initially, we were thinking of companies like Mastercard, which overhauled its logo (with the help of Pentagram) in 2016. The company name, which once had been so central to the logo, was moved to an auxiliary position, allowing the very recognizable image\u2014two overlapping circles, one red and one yellow\u2014to speak for itself.<\/em><\/p>\n This trend\u2014logos that are more graphical\u2014seems to be hastening, in part because our world of small screens requires it.<\/em><\/p>\n Kit Hinrichs, principal and creative director of Studio Hinrichs, cautions designers not to be too literal when creating a logo that depicts what a company does …”The best logos are the ones in that allow what the company does to evolve and change\u2014without having to change the logo every five minutes. I think that\u2019s an important thing to keep in mind when doing any kind of branding.\u201d\u00a0<\/em><\/p>\n Read Full Article<\/a> | By Charles Purdy |<\/b> Adobe Create Magazine<\/a><\/p>\n","protected":false},"excerpt":{"rendered":" This is a great article where various experts in the fields of logo design and branding share some design thinking about the differences between graphical logos and logos that incorporate letters and words. These days, many large brands have complex identity systems that may include both image-only logos and combination logos that include a letter… <\/p>\n![](\"http:\/\/create.adobe.com\/content\/microsites\/inspire\/2017\/8\/21\/what_s_a_picture_worth_images_text_and_logos\/_jcr_content\/article-body\/full_width_images\/image1.img.png\/1503330378827.png\")
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